From “I hate selling” to $1.5M cold email replies, here’s what went down at the Aella Sales Webinar

We get it that sales can feel… gross.Pushy. Confusing. Like you’re pretending to be someone you’re not. That’s exactly why we hosted our first Live Sales Webinar at Aella, led by our co-founder Briken Bufi. The goal? To shift how founders and creatives think about sales, and give them simple frameworks to grow without selling […]
Sales Webinar for Small Business: Close More Deals in 2025

We’re getting serious about sales, and you’re invited. On September 30 at 17:30 CEST, Aella Creative Force is hosting a free sales webinar for small business owners, freelancers, and creative founders who want to close more deals (without feeling awkward or pushy). Hosted by Aella’s co-founder, Briken, this live session will walk you through the […]
Business Strategy Shift: What’s Changing at Aella Creative Force

We’re back from summer, recharged and ready, and yes, things are shifting. This blog is about the business strategy shift here at Aella Creative Force. Why? Because the needs of modern businesses are changing. We’ve worked with founders, freelancers, and fast-growing teams across industries. And while every story is different, they all have something in […]
The Psychology of Buying: What Really Makes People Purchase

The Real Reason People Buy Let’s be honest. People don’t buy products. They buy feelings, they buy solutions, they buy dreams. If you’re wondering why your customers aren’t buying from you, chances are you’re talking to their brains rather than their hearts. At Aella Creative Force, we’ve worked with hundreds of businesses to realize one […]
Sales Mastery 2025: Why It’s Hard & How to Win

The Uncomfortable Truth About Sales Let’s be real – sales is hard. Very hard. If you are struggling to close deals, hit your targets, or get prospects to call you back, you are not alone. Sales have undergone drastic changes, as has the way we buy and sell. What worked just two years ago may […]