Your Brand Strategy Reset for 2026
The year’s ending. Campaigns are closing. And your to-do list is somehow still growing. Before jumping into 2026, it’s time to stop, reflect, and reset. At Aella, we treat December as our “strategy month” — not to plan everything perfectly, but to create space for clarity. Here’s how you can do the same. Audit your […]
Why Not Everything Needs a Discount
Every November, inboxes turn into discount chaos.“50% OFF!” “FINAL HOURS!” “BUY NOW!” And yet… many of those same businesses will struggle to build loyalty once the noise fades. At Aella, we believe the strongest brands don’t rely on discounts — they rely on clarity, trust, and value. Let’s look at why this Black Friday might […]
Web Security — What Every Business Owner Should Know
Let’s be honest….most business owners don’t think about website security until something goes wrong. A hacked site, a stolen login, or a suspicious email can disrupt everything you’ve built. Why security matters more than ever You don’t need to run a big company to be a target. Hackers go for small businesses because they assume […]
Cybersecurity for Business Owners: Lessons from the AWS Outage
Just a few days ago, Amazon Web Services (AWS) — the backbone of the internet — went down.For more than 12 hours, websites, apps, and even banks were offline. (Reuters report) It was a simple DNS error in one region… but the impact was massive. The takeaway?Even the biggest, most advanced companies are vulnerable.So what […]