Brand consistency: lessons from Apple’s new CEO

On September 9, Apple did something huge and it had nothing to do with the new foldable iPhone. For the first time in over a decade, the keynote wasn’t hosted by Tim Cook. It was hosted by John Ternus, Apple’s brand-new CEO, just nine days into the job. And here’s the wild part: it still […]
How do I get my small business to show up on Google?

This is one of the most searched questions by small business owners right now. And the honest answer is: it is not as complicated as people make it sound. There are a few things that really move the needle. And there are a lot of things that are just noise. Here is what actually works […]