UX Research & Strategy
Standing out from the crowd starts with understanding your customers. Our approach to audience research leads to exceptional strategy and measurable results, helping you win the brand loyalty you want.
Big things have small beginnings
We’re curious to uncover the connections between you and your audiences. We look for the sweet spot – where a brand can stand out from the crowd and align with the hearts of audiences. We rely on competitive benchmarking, analytics, user interviews, and testing with real audiences to gather insights quickly. By doing so, we create a strong foundation that enables us to design for success. But it doesn’t stop there, we continually test to learn new behaviors and experiment with incremental changes to drive measurable results
Our Expertise
We gather and analyze information about your potential customers and the marketplace in order to make informed UX and design decisions. This involves studying the behavior, preferences, and needs of consumers, as well as analyzing trends and competition in the market.
We’ll compare your website or digital product with competitors to identify areas where improvements can be made. From this benchmarking we gain insights, set goals, and make informed decisions, reveal best practices, stay competitive, and evolve beyond the status quo.
Through user testing we observe and gather feedback from current users or individuals representing the intended audience of your website or digital product. This helps our design team identify issues or areas for improvement throughout the design process and before your product or service is launched to the public.
We’ll review analytics, set up and optimize the dashboard to ensure accuracy and completeness. Analytics can inform our approach to your site’s information architecture, navigation, content strategy, and calls to action.
Journey Mapping helps our team and yours to visualize the user’s current experience with your product from start to finish. It helps to identify pain points and outliers, as well as opportunities for improvement. From there, we develop the optimal flow through your digital experience.
Information Architecture is the organization and structure of your website or product. We rely on user interviews, analytics, and UX methods like card sorting to establish user friendly navigation, sensibly grouped content, and familiar nomenclatures. Not to mention, we’ll ensure every page on your website — or screen in your digital product — has a purpose with relevant content and a clear business objective.
User research is a significant part of our process and the best way to ensure a user centered website or product. Along with user interviews, focus groups, and card sorting; we test designs in moderated sessions with real users at both the wireframe and hi-fidelity design phase.
Stakeholder & Design Thinking Workshops are collaborative sessions where our clients and designers work together to solve problems and generate ideas. They help to ensure that all perspectives are considered and that our solutions are feasible and effective. Workshops help to align our respective teams around shared vision of project success.
Ready To Start Your Project?
Reach out to us today and let’s turn your vision into reality. Contact us now to get started!