Inner Balance is a welcoming yoga studio focused on promoting physical wellness, mental clarity, and inner peace. With a variety of classes for all levels, experienced trainers, and a supportive environment, Inner Balance is dedicated to helping individuals connect with themselves and achieve a harmonious balance between mind and body.
Case Study |
Inner Balance
Client
Inner Balance
Industry
Yoga Studio
Service
Brand Identity & Landing Page
Timeline
5 Weeks
Inner Balance
Project Goals
The goal of this project was to establish a cohesive brand identity for Inner Balance that reflects their values of wellness, inclusivity, and tranquility. We aimed to create a user-friendly website that showcases classes, trainers, and offerings to enhance the studio’s online presence. By designing an engaging, accessible platform, we sought to attract new clients and increase membership engagement.
01
Research & Strategy
We analyzed the wellness market and target audience to create a brand identity and landing page that would resonate with their community. The logo, colors, and typography were selected to convey calm and professionalism, while the landing page was designed for easy navigation and clear information, enhancing user experience and encouraging new memberships.
02
Design & Development
03
Launch & Impact
04
Conclusion
The Inner Balance branding and landing page project was a success, creating a cohesive, inviting online presence that reflects the studio’s values of wellness and inclusivity. The new designs not only improved client engagement but also strengthened Inner Balance’s identity within the wellness community, positioning them for continued growth and connection with their audience.
The launch of Inner Balance’s new brand identity and website was a transformative step for the studio. The fresh, modern design and cohesive online presence not only elevated their image but also enhanced user experience, leading to higher engagement and supporting growth in the competitive wellness market.
Turning a project into
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Working with Aella on our branding has been a wonderful experience. They brought our vision to life with a beautiful logo, cohesive brand identity, and an intuitive website that our clients love. Highly recommend their services!
Inner Balance