Case Study |

FitFinity Case Study – Branding Redesign

Client

FitFinity

Industry

Fitness

Service

Branding Redesign

Timeline

1 Week

FitFinity Case Study – Branding Redesign

How We Helped FitFinity Elevate Their Brand & Connect Better with Their Community

Outdated or inconsistent branding makes it hard for fitness businesses to stand out—and even harder to inspire action. We helped FitFinity develop a powerful brand identity and digital presence that motivates, engages, and drives membership growth.

From neon-charged story templates to high-impact weekly challenges, we turned FitFinity into a scroll-stopping brand people recognize and want to be part of.

If your gym’s online presence isn’t reflecting your energy or mission, we’re here to change that.

Project Goals

The primary objective was to build a bold, responsive online presence that captures FitFinity’s energy and motivates users to take action. From vibrant branding to high-impact social templates, the goal was to create a fitness-focused digital identity that drives engagement, boosts class sign-ups, and builds community.

Our Approach

01

Brand Strategy & Visual Identity

We worked closely with FitFinity to define a strong, energetic visual brand. Inspired by neon vibes and high-intensity workouts, the identity includes a bold logo, striking color palette (like #8DE31C neon green and #C933BE pink), and friendly-yet-strong fonts (Fredoka & Visby Round CF).

This gave FitFinity a look that not only stands out in feeds, but motivates users to move.

02

Story Templates & Social Design

We designed branded Instagram story templates to boost visibility and engagement. From “JOIN NOW” calls-to-action to motivational lines like “You’re not tired. You’re just comfortable”, every frame builds brand trust and drives gym enquiries.

We also created weekly fitness challenge posts that encourage community participation and ongoing engagement – plus easy-to-use templates for class updates.

03

Launch & Community Growth

Once live, the new templates and branding drove increased engagement on Instagram, helped fill classes faster, and built a consistent gym personality that clients recognize and connect with.

The bold look and clear messaging helped FitFinity go from “just another gym” to a fitness brand with a mission and vibe.

04

Conclusion

This rebrand helped FitFinity grow into a community-driven fitness destination with a vibrant digital presence. Whether it’s motivational posts, weekly workouts, or branded story CTAs, every touchpoint now reflects their mission:

“Sweat is WEAKNESS leaving the body.”

The rebrand of FitFinity marked a major turning point for the business. With a bold new identity and cohesive digital presence, the brand now speaks directly to its ideal audience – boosting recognition, engagement, and client trust.
Aella warrior

Turning a project into
A Success Story!

5 Stars - Forever Grateful to Kiki & the Team! Working with Aella Creative Force has been an absolute game-changer for me—but I have to give a special shoutout to Kiki! From the moment we started, she brought my vision to life with such passion, creativity, and attention to detail. She designed my fitness logos with such care, making sure every element felt like me. But it didn’t stop there—Kiki also helped me shape my social media presence, offering guidance, support, and encouragement every step of the way. She went above and beyond, and I truly felt like she was invested in my success.

Kiki, thank you for believing in my brand, for your talent, your patience, and your heart. You made something that felt overwhelming into an exciting and inspiring journey. I couldn’t have done this without you!

If you’re thinking of working with this team—do it. And if you get to work with Kiki, you’re in the best hands possible.

Nathan Kurensky Owner

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