We get it that sales can feel… gross.
Pushy. Confusing. Like you’re pretending to be someone you’re not.
That’s exactly why we hosted our first Live Sales Webinar at Aella, led by our co-founder Briken Bufi. The goal? To shift how founders and creatives think about sales, and give them simple frameworks to grow without selling their soul.
Whether you missed the session or want to revisit it, we’ve wrapped it all up below.
👉 Watch the full recording here
📊 Get the slides here
What we covered (and what stood out)
1. The Three Cs Framework: Sales that actually feel human
Clarity → Who are you really trying to reach?
Consistency → Are you showing up regularly?
Conversion→ Are you making it easy to say yes?
This simple lens helps you stop overcomplicating things and focus on what matters: real people, real relationships, real offers.
2. The A.A.A. Framework: How to handle any sales conversation
Briken shared a super helpful model for dealing with objections or questions on the fly:
- Acknowledge what the other person is really saying
- Associate it with a story or client example
- Ask questions to uncover what they truly need
Instead of jumping into defense mode, you stay curious, and in control.
Cold emails don’t work? Think again.
Briken also walked us through a cold emailing case study that blew everyone’s mind:
📬 156 emails → 16+ meetings → $1.5M in opportunities
📈 70.3% reply rate
💬 27% positive replies
And no, it wasn’t magic. It was structure, testing, and a clear message.
(Also: 82,000 emails over 6 months brought in $300K+… but we’ll save that deep dive for another post.)
Our favorite comments from the live chat
“You need to care. I think this is the best approach.” – Kiki
“The only way to get comfy with cold calls is reps.” – Ares
“With good marketing, cold calls aren’t always needed.” – Mélanie
One thing you can do today
Message one person who fits your ideal client profile.
Not to pitch, just to connect, help, or start a conversation.
Seriously. That one message might change everything.
Bonus for the action-takers
We’ve got a little thank-you for being here:
The first 10 people who join the Sainni waiting list will get:
1. A 1-hour sales consultation with Briken
2. 30% off any service from Aella Creative Force
What’s Sainni?
It’s a real-time AI sales assistant built for founders who don’t love selling.
Sainni helps you handle outreach, objections, and follow-ups, so you can close more deals without hiring a full sales team.
No fluff. Just tools (and a system) to help you grow with more ease, less stress.
Final thoughts
If this resonated, you’re not alone. Most of us weren’t trained in sales, we just want to share our work, help people, and grow without the burnout. That’s what we’re here to support.
Let us know if you try any of the frameworks, and tag us if you land your next client because of it. We’ll be cheering you on.
