Brand consistency: lessons from Apple’s new CEO

Brand consistency — a glowing torch passed from one hand to another in Aella teal and orange

On September 9, Apple did something huge and it had nothing to do with the new foldable iPhone. For the first time in over a decade, the keynote wasn’t hosted by Tim Cook. It was hosted by John Ternus, Apple’s brand-new CEO, just nine days into the job. And here’s the wild part: it still […]

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