The “Unpolished” Brand: Why Perfection is Killing Your Conversion

office, probably a web design agency, or branding one, with employees, and their laptops open. They have lots of things in front of them, like notebooks, pencils, coffee, which shows that nothing is perfect and shouldn't be.

Let’s be real. People are tired of perfect. In a world of polished feeds and AI-perfect branding, the unpolished brand is what stops the scroll. Your perfect Instagram grid.Your polished sales video.Your flawless copywriting. All of it just screams: “AI made this.” But people don’t want perfect anymore. They want real. Messy. Human. Imperfect.Because imperfection […]